MTG satser på gaming

Som altid plejer det at være MTG du skal kigge på, hvis du vil vide hvor broadcast er på vej hen.
Helt fremme der hvor udviklingen end ikke er på plads, er det – forresten – også MTG, der vsit nok har skiftet navn til Nent Group.

I ern ny PM skriver de dog lystigt MTG, så gad vide om selskabet bag selskabet, der – forresten – nu er bag lidt flere selskaber, ikke stadig hedder MTG, et eller andet sted.
Uanset dette, kan MTG (?) stolt fortælle at deres “gaming and interactive entertainment start-ups” potefolio netop er vokset med “11 fast-growing companies”, som “MTG has funded”.

Ideen er ikke overraskende at få gang i udviklingen af “interaktivt entertainment”, der – modsat TV – er “kommunikation” i flere samtidige retninger, og ikke bare “en til mange”.
MTG er ikke specielt præcise i forhold til beløb de smider efter disse nytænkende virksomheder.

De er dog heller ikke mere upræcise end at de stolt kan fortælle at MTG nu er “one of the most active investors in the gaming sector”, der med et “broad portfolio of content, tools and live experiences” har planer om at få løbet denne forretning igang.
MTG satser på alt andet end flowTV
De selskaber som MTG investerer i, bor i USA og i Europa.
Selskaberne opererer “typisk” indenfor “online gaming” og “esport”.
Der er er dog også blevet plads til at investere i selskaber der roder med “virtual reality experiences”.

Pengene, kommer fra en fond som MTG etablerede tilbage i november 2017,hvor MTG kastede 30 millioner dollars efter denne, med henblik på at investere i netop sådanne “innovative companies”.
Konkret 5 til 10 af slagsen om året.
Ideen er ikke at “overtage” disse, men “blot” fungere som “minority investers”, hvilket vel sagtens kan sammenlignes med “en venlig onkel der tror på dit projekt”.

Jørgen Madsen Lindemann, MTG’s President & CEO siger om investeringerne:
-MTG has proven to be an attractive partner for young companies that recognise our values-driven entrepreneurial culture. With a rich history in multi-platform storytelling – and having operated a robust media business that has consistently outpaced the industry – we offer entrepreneurs a meaningful partnership and synergy benefits, slutter han og bliver suppleret af Arnd Benninghoff, MTG Games and Esports.

Han siger:
-The gaming ecosystem is made up of many platforms, titles, publishers, leagues, teams, influencers and tech, and MTG is assembling the most promising players in this sector under one roof. Our portfolio of international companies strikes a healthy balance between established and high-potential companies that are turning their passion into successful business, slutter han.

Efter denne investering har MTG således andele af følgende virksomheder:

BITKRAFT Esports Ventures, the first dedicated early stage investor in esports startups.
Play Ventures, a VC fund that invests in games and game services start-ups.

AppOnboard, a demo platform for developers, that enables mobile users to experience apps without downloading them. This technology now powers the ‘Try Now’ button on Google Play.

Nomadic, a VR company that provides location-based virtual reality experiences. Nomadic’s first VR center has opened in Orlando, Florida, and offers an immersive, tactile adaptation of “Arizona Sunshine” arcade.

Phoenix Labs, a game studio that creates original AAA multiplayer titles like Dauntless.

Playfull, an ad platform that connects advertisers and gamers based on geo-targeting.

Boom, a leading esports entertainment platform, that connects influencers and communities.

Mindre investeringer i:
Runtime, a performance nutrition company in gaming and esports;
Blitz, an esports learning app;
Volley, the leader in voice-controlled games for smart speaker platforms like Amazon Echo and Google Home
Mobcrush, a live streaming solution that helps gamers broadcast, monetise and connect with fans, no matter what social platform they use.

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