London SoMe facilitet er live

Tingene er som bekendt en smule større ude i udlandet.

Og således også i London, hvor ATG Danmon netop har fået skruet en ny HD/UHD facilitet sammen, under navnet That Lot.

Ideen der er en masse social media content producenter, jo skal have et sted at producere.

Og nu hvor That Lot.kan netop dette, er stedet en slags facilitet, hvor dem der vil kan snakke foran kameraer, mens andre kan hyre noget gear og tage ud i virkeligheden med disse.

Danmon har etableret multi kamera facilitet til SoMe folket i London

Uanset hvad kunderne vælger at gøre er That Lot HQ nu en realitet og formodentligt Europas største facilitet til SoMe produktion.

Som du har regnet det ud, er der bunker af studier, multikamera og single kamera løsninger og en masse andet.

Ben Forder, Head of Video at That Lot forklarer:

 -Working with ATG Danmon, we have been able to create the most flexible possible system for use across our wide range of creative services, starter han og fortsætter.

 -“The new studio and its control suite enable us to offer our clients versatile resources for creating broadcast-quality content for a wide range of media applications, starter han og fortsætter.

 -A full-colour back-lit LED cyclorama, which we believe is the first of its kind in Europe, provides sharp chroma-key superimposition onto on any background. Lighting is from a ceiling-mounted rig which can be adjusted to get the exact style of illumination we need for live-streaming or recording sketches, scripted videos, interviews, podcasts, vodcasts and social media photoshoots. That includes 360 degree surround video and audio capture if specified, fortsætter han.

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 -ATG Danmon has also integrated a control room suite which is being used for live production and editing. External material can be sourced from wherever required or we can perform high quality production on location. The system is intuitive to operate which is especially important when working live, and highly versatile, slutter han og bliver suppleret af ATG Danmon Managing Director Russell Peirson-Hagger.

Han siger:

 -This was a very pleasing project to work on, partnering with That Lot’s very astute and focused production team, starter han og fortsætter.

 -The studio is equipped with Blackmagic Design URSA UHD cameras which can be operated in a wide range of lighting levels and are ideal both for studio and outdoor operation. Production mixing and internal signal distribution are via an ATEM Studio HD switcher and Smart Videohub UHD-capable router, capturing to Softron recorders and SNS EVO networked storage, fortsætter han.

 -We have also integrated Apple iMac Pro computers for post-production. Additional facilities include Cirro Lite lighting, multiscreen as well as individual video monitors, a studio floor monitor, green room monitor, Allen & Heath digital audio mixer, a Custom Consoles control room desk and Sonifex talkbacks, slutter han.

That Lot er startet af David Schneider, der er komiker og mere.

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Blandt kunderne findes Channel 4, Intercontinental Hotels Group, McCain, B&Q, Have I Got News for You og Jamie Oliver. 

Der er ansat en række kreative, designere, forfattere og fotografer samt projekt managers. Laura Tannenbaum er daglig leder. Hun har tidligere været en del af Bauer Media.

Du kan læse mere om hvad de går og laver på That Lot her

Vil du høre Danmon til at gøre noget for dig, kan du starte her.