Sony og vi andre gik remote i 2020

Sony har nu gjort status over hvordan det gik under pandemien med deres Cloud baserede live Production service.

Og det ser ret godt ud.

En af deres kunder, der baseret i Milano, og som hedder /‘aut/ studio brugte således Sony’s Cloud Live Production service hele 500 gange i 2020, hvilket gør den digitale events specialist til en af de mest aktive brugere af Sonys tjeneste.

Sony er ikke overraskende positiv over at /‘aut/ studio kunne levere en høj kvalitet så brugerne blev glade, samtidig med at et globalt publikum kunne deltage i alt fra webinarer til det der er værre.

Helt uden at være der.

Der kan produceres remote på mange måder via Sony’s live Production service

/‘aut/ studio CTO Fabio Semino forklarer:

 -Virtual Production is a central part of what we do – it’s changed the way we work, starter han og fortsætter.

 -2020 was a challenging year for many reasons. Despite this we managed to successfully deliver more than 500 customer events with the help of Virtual Production, and 2021 is already shaping up to be another very busy year with many more high-profile projects, fortsætter han.

 -We found Virtual Production extremely easy to pick up with practically no training” notes Fabio. “We’re now delivering a very large number of online events for our clients, and it’s been working really well for us, slutter han.

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Dermed ser det ud til at Sony – eller en af deres kunder – har “opfundet” en ny måde at bruge Sony’s Cloud baserede redskaber på.

Fabio forklarer videre om integrering af remote virtual production af multi sprogs produktioner, fra internationale event.

 -In autumn 2020 we used Virtual Production to help us create socially distanced online events remotely for Vinitaly, a major wine and spirits fair hosted in Verona. For international events of this kind you’d normally have real-time multilingual translation provided on site. With Virtual Production we were able to include live commentary from translators working from their homes”. Using Virtual Production’s commentary function, interpreters working from home were able to add translations of the audio feed to the live stream in real time,. slutter han og hentyder til Sony værktøjet “Virtual Production”, der er et af de værktøjer der er integreret i Sony’s cloud tjeneste.

Sony vurderer at specielt featuren “Pay-As-You-Go”, hvor du kun betaler for den data du bruger, er et hit hos deres kunder.

Noget du såmænd også kan prøve, her.

Norbert Paquet, Head of ( Sony ) Media Solutions forklarer:

 -During Covid many organisations are looking for effective new ways to engage with customers and viewing audience, starter han og fortsætter.

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 -With continued restrictions on international travel and face-to-face meetings, Virtual Production lowers the barriers to delivers professional-quality online events from anywhere, with more agile use of resources. As /‘aut/ studio have already proved with hundreds of successful client projects, creating great-looking content doesn’t have to mean transporting production crews and costly equipment around the world, slutter han.