Sound Devices bryder trenden

En del vil have bemærket at den såkaldte Vitec Group, de sidste mange år har opkøbt et utal af brands.

Derfor overrasker det nærmest positivt, at Sound Devices LLC, vælger at blive fusioneret med en anden Group end Vitec.

Når det er på plads er der stadig tale om en såkaldt acquisition, og dermed et opkøb af Sound Devices, der nu bliver en del af Audiotonix.

Omvendt må denne gruppe siges at være langt “heldigere” end Vitec Group, i forhold til Sound Devices.

Audiotonix er nemlig specialiseret i netop lyd, bedst understreget af at de allerede ejer brands som Allen & Heath, Calrec, DiGiCo, DiGiGrid, Group One Limited, KLANG:technologies, og Solid State Logic ( alle brands ).

Video Devices delen af Sound Devices blev gemt væk under Sound Devices brandet tilbage i 2019 – måske det nu genopstår

James Gordon CEO of Audiotonix comments er glad for opkøbet og siger:

 -The addition of Sound Devices and their fantastic team to our portfolio of premium audio brands is a proud moment for all involved. Their expertise and technical pedigree in film production, broadcasting and professional recording is a great fit. As with previous acquisitions we always look to increase the knowledge share group-wide and, with FPGA-based solutions and RF wireless technology at their core, we have an enviable opportunity, slutter han.

Bedst af alt fortsætter Co-founder Matt Anderson, der har altid været Chief Engineer of Sound Devices og CEO siden 2013, mens co-founder Jon Tatooles tager videre.

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Matt Anderson er glad og siger:

 -I’ve enjoyed getting to know James ( CE for Audiotonix, red. ) and the team during the past few months. In terms of values and culture, Sound Devices fits perfectly within the Audiotonix group of companies. In a way, it will be “business as usual” at Sound Devices, as we will carry on doing the same thing we’ve been doing for the past 23 years: focussing intensely on making the best sound products we can. However, the Audiotonix group brings us more strength in terms of access to capital, depth in manufacturing, knowledge in engineering, sourcing of parts, and expanding our sales and marketing expertise. I am extremely excited about this new opportunity, slutter han.

Jon Tatooles supplerer:

 -It has been incredible to build Sound Devices over the last 23 years into the organization it is today. I am very excited about the next chapter for the company, and I leave it in great hands. Audiotonix is a great organization who will build on the success we have achieved. I don’t believe there is a better partner, slutter han.

Det lidt uklart om “Video Devices” nu bliver genoptaget, da dette brand blev gemt væk under Sound Devices paraplyen tilbage i 2019.

Sikkert er det dog at der – i øjeblikket – ikke findes nogle “video produkter” på Sound Devices sitet.

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